The way we want to use the INITBSS segment - and especially the fact that it won't have the type bss on all ROM based targets - means that the name INITBSS is misleading. After all INIT is the best name from my perspective as it serves several purposes and therefore needs a rather generic name.
Unfortunately this means that the current INIT segment needs to be renamed too. Looking for a short (ideally 4 letter) name I came up with ONCE as it contains all code (and data) accessed only once during initialization.
